Did you know that 25 percent of salty snack shoppers will leave your store if they can’t find the brand they’re looking for? (1) And if they can’t find a Kellogg brand like Cheez-It®, a whopping one-third of shoppers will leave without making a salty snack purchase at all! (2).
Watch this video to learn how to leverage Cheez-It® to grow your salty snack sales.

1, 2, MSA, Inc. and Paradigm Sample, AWMA Salty Snacks Shopper Study, 9/2011

Let the Keebler Elves make your sales a little more magical around the year by capitalizing on the growing mini cookie trend. The Keebler® Cookie Combo features two enchanting and fudgy mini cookies in one 3 oz. bag.

C-Store customers know what they’re looking for. And with 95 percent consumer awareness¹, Special K® stands out as a smart solution for every consumer taste. Be sure to feature the latest edition – new Special K™ Cracker Chips. Special K™ Fruit Crisps feature real fruit filling and are topped with a lightly sweetened drizzle. Special K™ Protein Meal Bars are favorites among both women and men and our newest flavor, Chocolate Caramel, is a popular choice. Great taste and innovative packaging featuring a re-sealable bottle makes Special K™ Protein Shakes a great choice for your on-the-go customer. Learn more about the benefits of putting the full line of Special K® solutions to work for your c-store.
1 Millward Brown Equity Scorecard, Q2 2010, among Females 25-54 years old

C-Store sales are heating up with the addition of Cheez-It® Pepper Jack Baked Snack Crackers. Our 7 oz. size features a re-sealable package for real cheese lovers looking to keep their favorite cracker fresher longer. The 3 oz. single serve pouch makes a great new addition to your full flavor lineup. Available December 2011.

Granola gets a wake up call. Introducing Keebler® Granola Fudge Snack Bars. With a combination of oats, cereal flakes and rice blended with honey then dipped in Keebler® fudge, these hearty bars are both decadent and filling. Consumers can also feel good knowing that each bar is packed with 10 grams of whole grains and contains no high fructose corn syrup. Be sure to stock up on both great flavors - Chocolate Chip and Peanut Butter.

New from those innovative Keebler® Elves and on the behalf of the Kellogg Convenience Store Team: Keebler® Fudge Shoppe® Jumbo Fudge Sticks-classic Keebler® fudge covered vanilla wafers in a new jumbo-sized shape. Available in Original and Peanut Butter, these individually wrapped bars will bring excitement to the category, satisfying consumers with a sweet tooth for indulgent cookies.